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E&S Facility Management was operating without any digital presence, making it difficult for potential clients to discover the business or understand the full scope of their services. Without a registered domain or website, the company lacked credibility in online searches and had no central platform to showcase their expertise. This absence limited brand awareness, reduced inbound opportunities, and placed the business at a disadvantage compared to competitors with established online visibility.
Madina Digital implemented a targeted social media marketing and Pay Per Click campaign strategy across Facebook and Google to re-energize Dickey’s online presence. We focused on high-impact content, strategic ad targeting, and consistent optimization to increase reach, attract new audiences, and drive meaningful engagement.
Within the first month, the results were immediate and significant. The campaign reached 9,308 accounts, representing a 92,980% increase in reach — and yes, that number is accurate. In the same period, the business generated 20,620 total views, with 77.6% coming from non-followers, demonstrating strong audience expansion and brand discovery beyond their existing customer base.
These results transformed Dickey’s social presence from stagnant to high-performing and laid the foundation for sustained digital growth and continued customer acquisition.
